FLW signed a multiyear contract extension with Brunswick Corp.

See Related Articles The agreement will ensure that Brunswick brands MotorGuide, Brunswick Zone and Mercury Marine and FLW anglers will enjoy the mutually beneficial relationship for at least the next two years.

Mercury will showcase its marine propulsion systems across all platforms of FLW, including tournaments and contingency awards, multiple websites, social media, bass and walleye magazines, FLW events and on the weekly “FLW” television show. In addition, MotorGuide and Brunswick Zone will have a strong presence across all platforms of FLW.

“Mercury is excited to continue working with FLW,” Mercury Marine vice president of marketing and category management Mike Shedivy said in a statement. "For more than 70 years, Mercury has consistently emphasized quality, performance, innovation and reliability. Today that pledge remains as strong as ever. We're very proud to sponsor competitive angling events sanctioned by the FLW and we strongly support their efforts to offer competition to anglers at all levels.”

Motorguide has come a long way from the negative image of years past to now offer a top quality trolling motor that avid and professional fishermen seek.
Motorguide offers motors in either a freshwater or saltwater model with some innovative features.
The Varimax transom mount series is a hand controlled series that prides itself with longer run times and precise variable speed adjustment.  There is also a kayak specific motor available.

The Motorguide Bulldog comes in either a 30 inch shaft motor, with 40 lbs of thrust and 12V power, or 30″ w/ 54lbs,  designed for transom mount, but comes with a foot pedal.

Need a motor for a pontoon boat?  The Motorguide Varimax is a freshwater pontoon boat trolling motor with hand control.  It is a 12v-55lb-50″ motor.

The regular Freshwater Edition motors, prefixed with a “FW”, utilizes 5-speed technology and quiet operation.
This series comes with a lit directional display for night operation, a lower unit built to last, stainless and aluminum columns for added durability over composite columns from competitors.

Do you want to get rid of the wires?  Try the MotorGuide Wireless trolling motor series.  These come with a wireless footpedal allowing you more freedom while fishing.  The wireless series is also available in saltwater models.

The top of line Motorguide motors are the Tour Edition motors.  Every Tour motor comes with the Digital advantage which monitors your motor’s amp draw, heat dissipation, output, and other important parameters.

With the longest run-time of any motor in its class and the advantage of precise variable speed adjustment, MotorGuide VariMAX gives you the freedom to fish all day with unmatched control of your boat – and the guts to get it done, day in and day out.

You’ll get over 3x the battery life of traditional 5-speed motors and never have to settle for a little too fast or a bit too slow. Dial it way down and whisper through the shallows, or crank it up and cut through the wind with less amp draw. Fish longer, fish exactly the speed you want, and fish quieter…all with the extreme durability of MotorGuide and our Digital advantage.

Key Advantages/Adjustable Head

Easy to adjust with a simple Allen wrench, the VariMAX’s head can be repositioned for use on the bow, transom, or even the side of your boat.

BluVis Digital Variable Speed Display

The precise BluVis multi-function display shows direction, precise speed settings and accurate battery voltage.

Taper-Lock Mount

The proprietary tapered stainless-steel pin ensures solid engagement in all 7 positions.

Twist-turn Control

Revolutionary push/pull, forward and reverse speed control.

• Digital variable speed control that minimizes amp draw and maximizes fishing time. Fish up to 3.5-times longer than a 5-speed motor.
• Large diameter 1.25″ aluminum shaft for greater strength and durability.
• Powerful 3.5″ diameter VariMAX Digital motors run cooler and last longer.
• Intuitive push/pull, forward and reverse speed adjustments.
• BluVis integrated speed and battery indicator.
• Taper-Lock mount with 7-point adjustment eliminates slack.
• One-touch, rapid slide-depth adjustment collar.
• Extending Tri-Lobe, soft-touch handle for the perfect feel and control.
• Limited Warranty. 12-Volt motors: One-Year Limited Warranty. 24-Volt motors: Two-Year Limited Warranty.