LOWRANCE has announced a massive
price reduction across the entire range of Lowrance High-Definition System (HDS)
units this summer.

Effective immediately, the discount structure has
arrived just in time for Christmas as people prepare for the holiday boating
season.

As an indication of the savings, the top-of-the-line Lowrance
HDS-10 "blowout" RRP is $2699 (standard RRP $3099), HDS-8 RRP is now $2399
(standard RRP $2699) and the HDS-7 is $1299 (standard RRP $1699). The smaller
HDS-5 and HDS-5x (in their various configurations) have RRPs ranging $699 to
$999, with the HDS-5 kits starting at RRP $1349.

Lowrance HDS has
dominated the market since it hit Australian shores just over two years ago,
delivering significant advantages for boaters.

This series of
multi-function displays combines built-in award-winning Broadband Sounder
technology, innovative chartplotting and intuitive operation in an attractive
case design that is very easy to install. Fully expandable, the HDS also
accommodates Ethernet radar and NMEA2000 networking for fuel, engine and
boat-operations management solutions.

Available in fully
sunlight-viewable HDS5 (12.7cm), HDS7 (16.3cm), HDS8 (21.3cm) and HDS10 (26.4cm)
screen sizes, in several configurations, the Lowrance HDS series is the ideal
solution for boaters who require an easily networked or standalone electronics
package.

The first multi-function system to bring together true
high-definition sonar, charting and radar in a best-in-class display and
interface, the flexible HDS series protects against obsolescence to ensure
future expansion capability for next-generation Lowrance
technologies.

Never before has a compact chartplotter/fishfinder been designed specifically to meet both the performance standards and the value demanded by anglers and boaters.

Elite-4 is much more than a compact product, with all the proven Lowrance® features you could want, plus the brightest LED backlit displays--providing clear viewing in any boating condition. The 300W RMS sounder reaches to depths of 800 ft/243 m with its dual-frequency 83/200 kHz Skimmer® transom-mount transducer including internal water-temp sensor and up to 120° of wider sonar coverage- at 83 kHz operation.

And the exclusive TrackBack™ feature lets you scroll back through four pages of sonar-display history to review targets in closer detail and save waypoints. Built-in memory allows for up to 3,000 waypoints, 100 routes/100 waypoints per route and 100 retraceable plot trails/up to 10,000 points per trail. 

The Elite-4 is easy-to-install with a quick-release mounting system featuring tilt and swivel bracket for plug-and-play use. Or, it can be flush-mounted using the accessory mounting-kit option. For fast and smooth one-hand operation, the Elite-4 design includes easy-to-use page and menu controls. The simplified menus make the Elite-4 easy to learn and use right out of the box.

Comes preloaded with a detailed basemap, and is compatible with Fishing Hotspots® Pro, Navionics® Gold and Premium charting upgrades through the built-in, waterproof microSD card slot.

Available early January 2012 at DJ's Marine Electronics